Instant Advantage
You’ll have an Instant Advantage Over Others!
When you secure your right to display your Certified Jo™ Good As Gold™ Status Seal you’ll enjoy a competitive advantage in all aspects of life from your personal relationships to the biggest business deals.
Your Certified Jo™ Good As Gold™ Status Seal Guarantees to a third party that you are more reliable, more responsible and that you will outperform your competitors and others.
The attributes of your Certified Jo™ Good As Gold™ Status Seal include showing you will show up as agreed, you won’t be late, you won’t leave work unfinished, you won’t do shoddy work, you won’t break your word, you will be reliable and you won’t oversell your abilities or offer. Generally, that you are skilled for the job or task and that the other party can hang his hat on your word and take it to the bank.
One of the thought leaders (Michael Porter) stated there are two types of competitive advantage an individual or an organization can achieve in distinction to its competitors: of course, lower cost is one, but the other is differentiation. In other words, what is unique about this individual or company. The latter advantage derives from something that sets the individual or company apart from everyone else. What is unique about them can be turned into a Unique Selling Proposition (U.S.P.) which allows them to capture a market segment or even attain the most widespread appeal.
This is why our Certified Jo™ Good As Gold™ Status Seal is so powerful as it instantly sets you apart from your competition and provides you with the great advantage of having No Show Jo’s™ Certified Jo™ Good As Gold™ Status telling the world you’ve been vetted by us and you are a Good As Gold Jo™. As a strategic maneuver of acquiring Certified Jo™ Good As Gold™ Status you’ll show everyone you understand “Being There Counts™” and concerned with their well-being and to the world you are building and sustaining a competitive advantage.
To be clear, the term “competitive advantage” refers to the your ability to provide through your attributes (resources too) a higher performance level than others in your same industry, field or market (See Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The reality of competitive advantage has attracted many studies of profound research work due to the overall contemporary issues relating to one’s superior performance in competitive market conditions.
Perhaps it was best said with “A firm (or person) is said to have a competitive advantage when it (or he or she) is implementing a value creating strategy not simultaneously being implemented by any current or potential player” (Barney 1991 cited by Clulow et al.2003, p. 221). And, the bottom line is this is the Instant Advantage™ you’ll have over your competition and others in just displaying your Certified Jo™ Good As Gold™ Status Seal.
At Certified Jo™ Good As Gold™ we agree that a successfully implemented strategy like your Certified Jo™ Good As Gold™ Status Seal will place you or your company in a category at least initially perceived as being at a superior performance level giving you a competitive advantage to outperform current or potential players in your industry or field. (see Passemard and Calantone 2000, p. 18).
In order to obtain a competitive advantage, an individual or companies business strategy needs to use the various resources available which it (or he or she) has direct control such as your own Certified Jo™ Good As Gold™ Status and Seal to display – it is this type of resources which carry the greatest ability to generate your competitive advantage (see Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). So, your Certified Jo™ Good As Gold Jo™ superior performance will be your superiority and reflect your competitive advantage (see Day and Wesley 1988 cited by Lau 2002, p. 125).
This signifies the competitive advantage as a powerful way and the ability to stay ahead of your present or potential competition. It also demonstrates the understanding that being vetted by a third party having the right to display your Certified Jo™ Good As Gold™ Status Seal as a promotion or business strategy will have a profound impact on your generating your own competitive advantage.
You should take advantage of our Differentiation Strategy
The goal of a differentiation strategy is to provide a variety of products, services, or features to consumers that competitors are not yet offering or are unable to offer. This strategy gives a direct advantage to the company which is able to provide a unique product or service that none of its competitors are able to offer. An example is Dell which launched mass-customizations on computers to fit consumers’ needs. This allows the company to make its first product to be the star of its sales.
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You Know Being There Counts!™